Established in 2000, Hepsiburada.com is one of Turkey’s most important e-commerce platforms. In recent years, important brands have emerged in this field. It received significant investments and expanded abroad.
The control of Hepsiburada, whose market value is estimated to reach billion dollars, was concentrated in Hanzade Doğan Boyner.
At the end of May, Hepsiburada.com applied for public offering on the Nasdaq stock exchange in the USA. The application was filed with the U.S. Securities and Exchange Commission (SEC) on May 28. In the IPO, Morgan Stanley, J.P. Another important development occurred when Morgan, Goldman Sachs, BofA Securities and UBS Investment Bank were intermediaries.
It has 33 million members
Another management change took place at D-Market Elektronik Hizmetleri, the owner of Hepsiburada.com, which is managed by the Doğan Family and Templeton from the USA. Hanzade Doğan Boyner from Doğan Family took over the control of Hepsiburada.com.
Celebrating its 21st year this year, Hepsiburada has 33 million members and 9 million active customers. The company’s value also seems to have exceeded the billion-dollar mark. Thus, the entire management for the Nasdaq Stock Exchange in the USA was gathered in Hanzade Doğan Boyner.
Alexa Rank (01.08.2021)
Further Readings:
https://www.dunya.com/kose-yazisi/templeton-ve-dogan-hepsiburadanin-kontrolunu-hanzade-dogan-boynere-verdi/624580
https://www.forbes.com/sites/nathanvardi/2019/07/11/father-doesnt-know-best-the-unlikely-rise-of-turkeys-e-commerce-queen/?fbclid=IwAR1L-KJFQz656m9lkfbxjaXw7GlNs5N3M0uAaJT3DAlmGEpXDNxf0YuwQOM&sh=41aca8b321d9